Thursday, October 6, 2011

Chambers find they're more relevant in a down economy

By Erik Martin

Contributing Writer
The Business Ledger

Businesses aren’t the only entities that feel the pinch during an economic downturn. The federations that help promote those businesses — better known as chambers of commerce — also experience pressure when things turn sour.

But by staying attuned to the needs of members, trimming the fat, and beefing up the perceived value of belonging, chambers can survive and thrive in any economic climate, experts say.

Case in point: The Illinois Chamber of Commerce, which represents 385 of all local chambers across the state and has approximately 3,000 business members. (read more)

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