A Business Perspective
By Ray Silverstein
The Business Ledger - March 22, 2010
When it comes to sales tools, few things are more powerful than customer referrals. They are simple, effective and absolutely free, yet many entrepreneurs are reluctant to request them. If you are one of them, it is time to rethink your approach.
Every business relationship can potentially lead you to other relationships. These are golden opportunities. Assuming customers are happy with your products or services, why be shy about asking for referrals? In a tough business climate like this one, can you even afford to be? (read more)
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